FROM: Brett McFall, 9:15am
Broadbeach, Qld

Dear Friend,

I'm a coach just like you.

And if you'd love to know how I attract and coach as many high-ticket clients as I want - while working around 2-days per week...

...then this could be the most important message you read all year.

Why?

Let me tell you…

My brand new book will show you exactly how to do this (and so much more) – the FAST and EASY way.

To begin with, this is unlike any other book you’ve ever read.

It’s a no B.S., down-to-earth guide that shows you plainly and simply, how I've run my coachng programs for over 5,000 people in 17 countries, since 2004.

Even better, at just 44 pages long you can read it inside an hour – and walk away armed to the gills with the strategies you need to:

• Charge the prices you deserve

• Attract all the clients you want (like a light attracts flies)

• And reduce your working hours to just 2-days a week

Which means you’ll know how to create… how to market… and how to sell your own coaching program.

Even if you’ve never done anything like this before.

In fact...

• A commercial real estate expert is using the same strategies to generate approximately $150,000 per month in coaching sales

• A retired accountant uses the same system to generate over $250,000 per month in coaching clients, and...

• A seminar promoter regularly uses it to generate over $500,000 per month in sales

But please understand, I can’t promise that you’ll achieve the same incredible results.

I don’t know you or your abilities. And I certainly don’t know how persistent you are when things get tough.

I’ve got the benefit of selling over 5,000 of my own $3,000-$10,000 coaching programs since 2004.

The average person has a steeper learning curve than I and if they don’t have the right “stuff” inside, often they give up and get no results.

PLUS... All business carries risk, and requires massive action and learning from your mistakes. So if this sort of things scares you, then my book is NOT FOR YOU.

With that being said, here’s exactly what I’ll show you how to do in my new book, “Coachification.”

Firstly, it’s about more than just "coaching."

Coachification is about 3 things:

FIRSTLY, it’s about helping you understand that if you take your knowledge and experience, and combine that with the right business model – then you could be sitting on a goldmine.

LET ME ASK YOU A SERIOUS QUESTION: Do you believe you have something valuable to offer?

If so, then it usually means that you have some specific knowledge and experience.

I call your knowledge and your experience your “asset.”

And if you’re like most people, then you’re not leveraging that “asset.”

You might think of real estate as an asset. But what is inside your brain is actually a much bigger and better asset by far.

It’s just that you haven’t been shown HOW to use it.

Which really means… there are lots of people out there who are NOT able to benefit from what you know.

As a matter of fact, the person who is benefitting the LEAST, is YOU!

So if you truly want to have a great income and a great lifestyle that makes a difference in the lives of others, then the model you use needs to change.

From a model where your knowledge and experience is stored in your head and not really accessible to anyone else.

To a model where hundreds… if not thousands… of people can benefit from your “asset.”

SECONDLY, this book is about how to attract and coach as many high-ticket clients as you want... in around 2-days per week.

It’s about taking what you know and do, and turning it into a profitable coaching program.

A program that lets people access it from anywhere in the world.

And so in this book, I show you everything from how to create your coaching program… to how to market it… to how to sell it.

But even better, I show you how to do it all in under 10-hours per week.

Which means, you can have a fantastic business, but still have a life. Cool?

When you know these things, then you have a road-map for success.

And it’s not just an idea. I’m teaching you from experience.

I’ve been fortunate enough to sell over $20-million worth of coaching programs since 2004. To people all over the world.

So what I have is the simplest, most direct way to get from Point A to Point B – because I’ve lived it and done it many times over.

Teaching people HOW to do this is what I do for a living.

And this is what I make really EASY to understand in this book.

The THIRD thing my new book is about is, helping you add another income stream to what it is you do.

For instance, let’s pretend for a moment that you are a chef (everyone knows what a chef is and does, so let’s use that as an example, and meanwhile you can also think about how this could apply to you too).

And so as a chef, you earn your money by cooking food for others, right?

But… that’s a 1-dimensional way to use your asset (remember, an asset is your knowledge and experience).

Chances are that you only have 1-way to generate an income – selling your time by cooking for others.

Most people are in a similar situation. They only have 1 source of income.

When instead, most wealthy people don’t just have one income stream - they have multiple.

So why not you too?

You can.

How?

Simply, by adding a coaching element to what you do.

What EVERY chef in the country should have is a coaching program on how THEY cook.

This way, customers can visit their restaurant, sure. But they can also have a higher level experience with that restaurant – a coaching experience.

Customers should be able to get coaching from everyday chefs. And they would pay good money for that personal, in-depth experience (from someone who is really a chef and NOT a celebrity).

This idea works for nearly any profession. Think about what you know and do – would there be people who you could coach and make a difference in their lives?

• A real estate agent could coach people on how to sell their home for a higher price... or coach buyers on how to get properties at a discount
• A builder could coach people on how to add value to their existing home
• A hairdresser could coach people on the best ways to style their hair quickly and easily
• A nurse could coach people on how to take care of themselves and those they love in a critical situation... or how to deal with stress on the fly
• A police officer could coach people on how to stay focused in pressure situations
• A manager could coach people on how to get the best out of employees
• A personal trainer could coach people on how to get fit and stay fit... how to eat right... and how to live longer
• A mum could coach people on how to stay organised and not lose your identity when serving others
• A writer could teach people how to communicate in a simple and clear way, using words that ignite people's imaginations

Get the idea?

I mean, c'mon right?

In fact, you could make more teaching what you do, than doing it!

Even better, adding a coaching program to your income stream, means that now your income is not limited to the people who live near you.

Your coaching program can be enjoyed by a country-wide audience, and potentially a world-wide audience too.

For instance…

• A medical doctor who is a client of mine, is now able to teach families from all over the world how to bring harmony back into their homes – showing them how to live as a family WITHOUT the bickering… the fighting… or the power struggles. And she's charging $3,000 to do this
• An outback horse trainer is now able to teach people how to ride a horse and have that horse work WITH you – reducing stress on the animal, but also stopping riders from being thrown off
• A real estate investor is now showing people how she’s been able to create a passive income in her local area
• A Facebook consultant is now coaching people to do their own marketing the simple and fast way, and is earning $4,000 per time
• An ex-executive is now coaching health practitioners how to have a harmonious workplace environment where employees are proactive and secure
• A Vietnamese accountant in Australia is now coaching local Vietnamese clients on how to do their tax properly even if they don’t understand the language

Making sense?

These students of mine are all leveraging their “asset” – so why not you too?

So like I said, there’s more to this book than “coaching” – here’s just a glimpse of what you’ll learn:

• The curious story of how 2 coaches with the same ability… the same experience… and the same approach – get wildly different results: ONE is struggling to survive, while the OTHER has all the time, freedom and income she wants (find this on page 5)
• The simple thing you need to do to attract as many high-ticket coaching clients as you want (even if you’re a complete beginner) – find this on page 12
• Why the “sales funnel” preachers out there are selling you a B.S. dream that a) is too hard to implement, b) is low on results, and c) is completely unnecessary if you want to make a great income from Day 1
• Why the “ascension model” sucks balls (technical term!) if you’re a small operator and why you don’t need it in your coaching business (page 13)
• My complete secret marketing system that will change your income forever (find this on page 15)
• Examples of the ads… the optin pages… and the websites that I use in my own business (model them for yourself!)
• STRATEGY REVEAL: If you want to make lots of money in your coaching business, then do this (find out on page 17)
• How I get 1 in 4 prospects to become high-paying clients (page 18)
• If you want to generate a large income, discover why the last thing you want to do is sell people on joining your coaching program (and what to sell instead)
• The amazing discovery I made that led me to sell millions of dollars more of my coaching program, and it all came down to what I said to the prospect (I’ll tell you exactly what that is on page 21)
• The 3 things you need to do if you want to create an offer that transforms the lives of your students (page 22)
• How to sell what it is you do in a cool way and which makes people desperate to become a client of yours (no matter what industry you are in)
• How to create a coaching business that doesn’t limit how many clients you can have… where you work… or how much money you can make (I tell you this on page 27)
• Exactly how I started brand new coaching programs and generated amounts like $60,000… $150,000… and even $190,000 within 4 weeks of launching
• How to structure your coaching program (yep, just copy my exact system – including how many weeks it should run… what’s in it… and how to automate 90% of it)
• How to ensure your clients LOVE you before, during and after they experience your program (page 34)
• How much you can sell your coaching program for (for most people, it means you can replace your regular income in just a few weeks… truly)
• How to close high-ticket clients WITHOUT pressure tactics… WITHOUT fancy sales techniques… and WITHOUT feeling yucky about it
• How to have an unlimited advertising budget
• How to get hundreds of clients in as little as 4-weeks (my exact “compounding” secret laid out for you to copy on page 35)

That’s quite a lot of tested and proven strategies, yes?

Well they’re all yours to profit from.

Because at the end of this book, you’ll have the exact blueprint to run your own coaching business the RIGHT way.