50 coaching clients in 50-days:

How I cracked the code for taking my coaching program to $80,000 per month

What if I told you that right now — at this very moment — you're probably 90% of the way toward getting 50 new coaching clients in 50-days?

Hey, I'm Brett McFall!

I've been a marketing coach since 2004, with over 5,000 students in 17 countries.

And while most coaches or consultants never break into this high level of sales — mostly because they can’t successfully market their coaching…

In the last year alone, I've done it in 2 separate countries with my program, “Fast Client Formula.”

Here are the results from the last quarter till March 2021:

That's $80,000 per month.

And just to be clear, this is revenue is from cold traffic. That is, people who invested in my coaching did NOT know me prior, and most invested within 72 hours of seeing my marketing.

The best part? If you have a solution to a problem that people want to solve, then you could do the same.

In this article, I show you the 3 easy steps I used to scale my business so that you can copy it for your coaching business too.

My Big Coaching Problem (Uh Oh!) and Why You Should Change Your Model Too

When I started consulting, I had just left my job as an advertising copywriter. And compared to working for a living, consulting was the ‘bomb!’

Until that is, I started to get clients.

Once I hit 10-clients, I literally had no time to do anything else. If I wasn’t on the phone answering questions from a client, I was busy creating their marketing… or sending them a report… or preparing for a meeting to talk to their staff.

And that’s when I realised that the 1-to-1 model was great for them, but not for me.

So one night I sat down to work out a way to reduce my workload, without reducing the results for my clients.

Well, 3 weeks later, my plan was finished. And I started implementing… discussing it with my clients… and adjusting… until I had a system of helping my clients without it robbing me of a life.

Today it’s what you might see called “one to many coaching.”

You might even think that a “one to many” business model may be impossible for you to run in your business. And you might be right.

But then again, “1-to-1” doesn’t really work either. I mean, what’s the use of earning all that money if you can’t get the time and space to enjoy it, right?

Something had to change. And it was me.

The next issue was then to scale up and be able to help lots of clients. Hundreds even. Today, I have 762 people in my coaching program called “Fast Client Formula.”

And I can take thousands more.

So how then do you create marketing which allows you to scale up?

STEP 1: HOW TO ATTRACT 50-CLIENTS IN 50-DAYS:

Have one marketing system.

The fact is, you just need a simple system with one traffic source only, and if you want to add more traffic sources later on, you can. But just focus on getting one right, make it profitable, then it makes sense to go for a second one or maybe even a third one.

As always, the simplest systems work best.

Here is how I and my fellow colleagues get extraordinary sales results without the 10 traffic sources and the much-hyped, brain-frying sales funnel.

Here's how it's done.

I use Facebook.

Why? Because Facebook has 2 billion people online. Which means, your market is already on there. Even if you think they aren't. 

What I do is run an ad that is strictly targeted to my ideal customer, so only the people who I know are in my niche market get to see the ads.

Just an ad that is very simple, very clean, and it offers something for free.

So for me I offer an online class - a really good, solid content class. And most of my students offer the same thing to their niche.

That ad leads people to a webpage offering a 45-minute automated webinar.

Here's what one of my sign up pages looks like:

The webinar is completely automated.

Which means, you do the work once. You never do it again.

Then at the end of the webinar, you don’t sell anything.

Instead you invite people to what I call, an Appointment To Enrol.

There are three parts to a transformational offer. The 1^st part is that your prospect needs to get to the stage where they say “I need to stop doing what I'm doing.”

This is what I found when I was doing seminars around the world. I've been doing seminars since 2004, spoken in 17 countries, thousands upon thousands of people, and I've been at the back of the room talking to all the people who wanted to become my clients. I soon realized that I needed to help them decide they needed to change first.

If they hadn't decided they needed to change, they were never going to invest in my coaching.  

But you can’t “tell” people that they need to change.

They need to work out that for themselves. There’s a correct framework for helping them to get to this conclusion. But it HAS to be THEIR discovery.

That’s the 1 key, but that’s not enough. Because secondly, they need to realise that “now” is the time for the change.

Now, some people might say, "Yes. I know I need to change," but they haven't decided inside that it's now.

It's like three months away, or a year from now. So they will not become customers of your program. If they do happen to become customers, then they won't be good customers because they're not ready.

Then, thirdly, they need to realise that they need help from someone who knows better than they do.

Notice that THEY need to realise taht they need help. Not the other way around. If you tell them that they need your help, it’s a completely different conversation.

STEP 3: HOW TO ATTRACT 50-CLIENTS IN 50-DAYS:

Use A Scalable Model

Coaching has to be a win for you, and a win for your client.

See, you're often spending a good portion of your time with clients on repetitive activities.

Which means explaining how your systems work; what the data means that they're receiving, etc. It's that repetitive stuff which is not a good use of your time.

For them it's fascinating. For you, it's like, "I do this every single day about three or four times a day," repetitive.

The big problem of course is - you only have so many hours in a day.

That usually means that your income is very limited. You’ve only got so many hours in a day, and so you can only charge so much money.

But it doesn't have to be that way. Hitting anywhere near $1 million a year seems impossible because of the “hour” problem.

So how do you do it?

It involves using the brilliance of the internet. Why wouldn't you use this fantastic resource called the Internet that makes things so much easier when you know how to use it? Right?

Why would you not take advantage of that? And you can. Training groups via online video and written word works really well. Those two things work beautifully together.

Nearly anything that you would normally teach to somebody 1-on-1 can be done via online video and written word.

My best program of all is called Warp Speed where I was fortunate enough to generate $10 million over eight years in sales and, again, I wasn't "there" in the program.

So forget saying, "Well that’s good for you Brett, but that's not my niche so it wouldn’t work for me."

Just realize: It's all about the model.

It's not about you. Your industry isn't as different like you think it is. It's all about the model. Just be open to a different model.

Here's the model you need to use.

What you want to do is take the information that's in your head, the stuff that you do every day, the stuff you teach, the stuff you consult on, and break it into 8 sections.

Why eight? Because what I've found is life gets in the way after 8 weeks for your clients. 8 weeks is optimum.

You might say, "Brett, I need 10." Okay. Go for it.

But eight weeks works nice. It's a nice, little time period to get into your clients' space. They can absorb the information in a step-by-step way. So what you're going to do is for the 8-weeks of your course do a live class once-a-week.

Choose a day in the week. Let's say it's a Tuesday at 7:00 p.m. You choose that date as your live training day once-a-week for 8-weeks.

Now you might be thinking, "Brett, why do I have to do the classes LIVE? Why can’t I just pre-record them?"

Because what I find is if you don't do them LIVE, then you're going to record your first lesson, and you'll make mistakes. You'll um and you'll ahh, and you'll want to rerecord it.

You’ll mess up the recording software… or you’ll cough… or you’ll lose your place… or you’ll forget to mention something that you really wanted to.

You’ll say, "Well, it's not perfect – there’s no way I can let people see that!”

Then you’ll look at your presentation and you’ll say, “Oh, I'm not sure if I like how I’ve arranged my slides."

And then you’ll go and show it to a family member and they say, "Oh, it's boring or it's too bright or it's too dark."  Whatever, whatever, whatever.

And 3-months from now you will still not have launched.

Get my point??!!!

Whereas, if you say, "You know what? This is my start date. Here's the date. Here's the month. Here's the time. That's when I start." Then you are on the hook.

THE THING TO REMEMBER IS: You can start marketing it, even selling people into it straight away. Before you’ve even started you can sell places in your program. It’s just what pop stars do when they perform concerts – you’ve paid to attend their concert and they haven’t even selected their bass player yet!

So you start on that date and you teach every week for eight weeks - boom!

You're out there and you’re training. Effectively, you’ve got 8-weeks’ worth of training to do, but initially you only need to create the first week.

Reason why is that once you do the first LIVE class, you’ve got seven days to create week two’s content. And then after that, another seven days to create week three. In between each LIVE class, you have a week to create that next lesson.

Now, of course, you will have worked out what your 8 weeks of content will entail beforehand.

But you CREATE each of the lessons inside a week.

Now here’s what to do next…

Those classes go live for eight weeks, but then what you do is you record each one of them. Each lesson can be put on a website and automated, so that they are drip-fed.

Every person who joins your program after the first week of live training, can go straight into where the recorded versions are.

It's the same training, but it's just on a website.

“SO BRETT, WHAT DOES DRIP-FED MEAN?”

It means they get access to week one when they first join. Then the software can be set up so that in week two your second training is released and in week three, your third training is released, and so on.

No matter when someone joins, whether it's now, six months from now, 12 months from now, they all start at week one and then they progressively get access to week two, week three, on a week-by-week basis.

Great part about this is that you do the work once and you never have to touch it again.

Now, that's the training portion of your program. The second portion is a way that your students can get their questions answered.

So you're going to do 8-weeks of live Q&A too. Simply choose another day in the week. Let's say you choose a Thursday at 7:00 p.m.

It means that every Thursday at 7:00 p.m. you go live on the internet using a program like Zoom or Go-To-Webinar.

And this is where you answer all the questions that people have about your training.  This one is always done LIVE. So once a week, you're answering questions at a time that suits you, and people especially love that.

You know why? Because if they join Tony Robbins’ coaching program or Robert Kiyosaki’s coaching program, they don't get to work with Tony or Robert. They get palmed off to another coach.

But in your program, that’s not the case. They get to work with you, and they love that.

This means the world to your prospect. They get to ask you questions LIVE every week. It's awesome.

Now, the third thing you want to do is you want to have a private Facebook group where they can ask questions in between times.

So it's a private group. It takes 30-seconds to set up on Facebook. Don't sweat it. It's free and it's easy to do.

It’s a private group where only your folks get in there. Only your members get to see what you put in there and what you talk about. So your clients can ask all the questions they want, and it doesn't go live over the Internet.

It's all between the group. So you just login for around 15 minutes a day, maybe less. See if there's any questions for you. See if there's anything you need to comment on.

Your students will love it and they will adore you. They think, "This is so great. I've got this expert right her for me. It's perfect. I ask a question. He or she answers it."

They love that. On your side, you're working very low hours, quite enjoyable, and you're creating a great mastermind group for those clients as well that can all help each other.

So that's the model. That's what you need to do. All right?

It's the exact process that I use in my Fast Client Formula coaching program where I help coaches create incomes of $50,000-a-month and up.

It's the exact model. What I'm teaching you here is exactly what I do. I'm not teaching you anything I don't do myself.

I only teach what I actually do, so I am living proof of this system, and all my clients are living proof of this system as well.

How much can you sell that for?

You can sell that model for between $3,000 and $10,000.

And the thing to remember is you can have as many clients as you like with that model.

You can have 100, 200, 300, and it doesn't further impact your time.

You're still only working less than 10 hours a week. That's the key.

If you're at a hundred clients, let's say at $3,000. That's $300,000. Is that a little bit better than what you're doing right now, perhaps?

If it is, great. Just 100 clients earns you $300,000, working less than 10 hours a week.

If you want to change that to a $10,000 product now, then you’ve hit your million dollars. But it's still only a hundred clients.

To earn a great income, all you need is just 100 clients. You don't need thousands of clients. You don't need to market all over the world. You only need a hundred clients. Then you're done.

That is what a scalable system looks like. Would you agree?

Well, what now?

You got two choices. You can walk away and forget everything I've just told you and think, "Okay, that was an interesting read."

But it also means you go back to your old results, back to what you were doing before and let’s face it, what you're doing right now.

How does that make you feel?

If you’re okay with that, then so am I.

But if you’re not, then the second choice is to actually do something with what I've just taught you because here now is a…

$497 gift for you (with no strings attached).

If you really want things to be different, make the income you want, and work the hours you want, then here is how I can help you.

Are you ready?

Would you like a personalised plan to get as many high-ticket clients as you want?

The truth is, my team and I are happy to help you develop a plan to:

• Attract the right clients
• Scale up your business, and
• Work around 2 days per week

This way you’ll be able to have a consistent income year-round without having to work very hard.

I offer this service because I’m a coach specialising in helping coaches and consultants work much smarter.

And there’s a pretty good chance that you have a challenge in attracting the right LEADS consistently. You might also be using a MODEL that is holding you back too.

If you find that my way of solving this is valuable, then at some point you might want to become a client. If this is the case, then my rates start at around $1,000/month (better to be clear about this from the start, right?).

But let me make something very clear - please understand that I’m not offering you a sales pitch in disguise.

I promise not to pressure you or pester you in any way at all.

In fact, time is the most precious commodity of all.

So if you feel I’ve wasted your time in any way, then I’ll immediately send you $500 to compensate you.

And we part as friends (that’s for sure).

Does this sound fair?

But before we go further, you need to know that I can’t help everyone.

I can only be of benefit to you if are really good at what you do, committed to helping clients, and want change now.

If this sounds like you, then here’s what to do next: 

Schedule a Strategy Call with my team by simply visiting the webpage below.

Then afterwards you’ll see a form with a few questions about your business and what you’re looking to accomplish.

Once I have that information, I can put a few things together that I know will help you:

1. Increase the amount of clients you attract
2. Give you more free time in your business, and
3. Still let you make a different in the lives of your clients.

If that sounds good, then here’s the link to get started:

www.brettmcfall.com/where

Whatever your biggest problem is when it comes to the business of coaching, I know how to solve it because I've been doing it so long.

Since 2004 I’ve trained over 5,000 students in 17 countries, and so that experience will save you a lot of time, effort and money.

Because you’ve read this book to this point, that tells me something about you.

You have a dream of something better. You want to be more… do more… and have more.

Now, who is this special offer for?

• You must solve a real problem as a coach, consultant, author, course creator or expert in any niche. There's got to be a problem that you solve, otherwise, there's no point, right?
• You must be able to do what you say. You can't be thinking about doing it. You must actually be able to do what it is you say you can. That's critical, otherwise, you're going to be misleading people.
• You must be committed to helping your clients. You’ve got to be client focused. You must really want to make a difference in their lives.
• You must be committed to improving yourself, which means you want to learn new things, happy to look at new models, keep an open mind, and
• You must really want to change in your business and life. You really must want change. If you don't want change, then you'd be wasting your time on the call, and lastly…
• You must be okay with investing money in advertising – if you’re not okay with it, then you’re really not ready to grow.

So, is this you?

If you can say yes to all of that, then I’m happy to “gift” you FREE 45-Minute Strategy Call (normally $497).

It’s completely for free – with no hidden agenda and no obligation in anyway. In fact, my coaching is not available to you, as we have a very strict application process. It’s not something you can just “buy.”

We'll tell you everything you need to know, nothing held back. I refuse to run my business any other way - I add extreme value right up front. And who knows? Maybe one day it might make sense to for us to team up.

Truly, I do this every week.

But I only have a small numbers of spots. So register quickly.

So here’s the website to start the process:

www.brettmcfall.com/where

Just click on that, or type that in to the address bar of your internet software (which is usually in the top left of your internet software).

You don’t need to search for that page. I’ve just given you the DIRECT page address. So just type that into the address bar of your internet software (or just click on it).

You'll go right to the page to book in.

Be very quick about it. I mean, what have you got to lose, right? Take a chance. Get involved. Have a try. Let's see if we can help you out.

And remember, this is a serious call. If you feel I’ve wasted your time in any way, then I’ll immediately send you $500 to compensate you.

Now, if this isn’t for you, then I wish you all the best.

Lastly…

I'm Brett McFall. I hope you've had a great learning experience from this article.

I certainly have enjoyed bringing it to you. Hopefully, I've made an impact and shown you there's another way.

I’m honoured that you’re here and that you want to learn at this high-level.

Being a coach or a consultant is a very rewarding path.

But it’s even better when it’s a win for you and it’s a win for the client.

If you want to talk about it and have some of your questions answered… and look at what you could actually do in your business… and how you could apply what I know and my models to your business, then book a call.

We will help you out. There's zero cost to it – and no hidden agenda. You cannot lose.

For now, thank you for your time.

Thank you for your attention.

It’s much appreciated and maybe I'll get to meet you sometime soon.

Until then, take care.

Warmly,
Brett McFall